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Kateeva Appoints Jeff Hebb as Marketing Chief

He joins Kateeva from Applied Materials.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Kateeva named Dr. Jeff Hebb as VP of marketing. He joins Kateeva from Applied Materials, and will lead the global marketing organization and take charge of positioning the company’s inkjet printing production equipment in existing and new markets. In the newly created role, he’ll drive the team applying Kateeva’s YIELDjet technology to each customer’s unique requirements, and help display manufacturers optimize the benefits of YIELDjet products in their OLED mass-production fabs.
 
Hebb joins as Kateeva enters a new growth stage. The company’s YIELDjet FLEX system is designed for thin film encapsulation (TFE), a critical step in flexible OLED mass-production. It’s the first product to emerge from Kateeva’s YIELDjet platform, and has helped enable a new class of bendable, roll-able and foldable devices. The next YIELDjet product will leverage the same breakthrough capabilities to enable RGB OLED mass-production for affordable OLED TVs.
 
Hebb has spent his career in the semiconductor capital equipment industry. At Applied Materials, he was director of product marketing for the Front-End Products Business Unit. Before Applied Materials, Hebb spent a decade at Ultratech, Inc., first as director of laser product technology, then VP of worldwide technology transfer. He ended his tenure as VP of marketing for the Laser Products Division. While there, he played a central role in introducing the first laser annealing equipment into high-volume semiconductor manufacturing, and achieving market leadership in the advanced annealing sector. He began his career at Axcelis as principal scientist and director of process technology in the Thermal Systems Division.
 
Hebb holds six US patents and has authored more than 30 publications.

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